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In 2011, following the January 25th revolution, the construction industry faced several challenges. Although cement builders expected a sharp decrease in the market consumption due to the unrest and production disturbance, the domestic cement consumption showed a decrease of just 1.6% in 2011 reaching 48.7 million tons. Against a background of political uncertainty, severe industrial unrest and numerous labor disputes in the country, TITAN Cement Egypt employees actively supported the Company to achieve its objectives and performance targets.
As expected, 2011 witnessed the entry of new cement players and capacity expansion, which intensified competition especially in the second half of the year.
The Group’s ready-mix plant at Borg El-Arab (Alexandria city) established in 2010 continued its strong growth during the year. A second TITAN ready-mix plant is under construction at October city (west Cairo) and is expected to start production in mid 2012.
Safety, a top priority for TITAN, continued to improve, with best practices implemented throughout TITAN Egypt. In 2011, the Alexandria plant won the Shield of Occupational Safety Prize awarded by Egypt’s Ministry of Manpower and Immigration. Both cements plants ended the year with zero fatality and zero LTI (Lost Time Injury).